Kiss bassist/singer Gene Simmons will release a new book October 21.

Titled "Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win In Life and Business," the book will be Simmons' "manifesto for business success."

"In 'Me, Inc.,' the marketing and finance wizard gives aspiring entrepreneurs the critical tools they need to succeed," a press release said." Simmons teaches you how to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by [Sun Tzu's] 'The Art Of War,' 'Me, Inc.' is organized around thirteen specific, easy-to-understand principles for success drawn from Simmons' own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams."

Read more: Blabbermouth

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