Emory University’s Goizueta School of Business has released its latest NFL Fandom Report, ranking the relative fan strengths of the 32 NFL franchises, and once again, the Dallas Cowboys lead the pack. Right behind them: the Patriots, Eagles, Giants and Steelers. The study was based on fan equity (home box office revenues), social equity (fan willingness to engage as part of a team’s community), and road equity (how teams draw on the road after adjusting for team performance).
Now if only these metrics could propel the Cowboys to a few more post season WINS!