Robert Plant has put his dulcet vocal tone to work this Christmas season, but not in song.
He says, "Right now, world leaders are making important decisions at the 28th United Nations Climate Change conference being held through December 12th in Dubai that will affect the future of our planet.
"That's why I'm joining the call for an equitable, net-zero emissions and Nature Positive world.
“There’s still time to change the road you’re on.”
With that he has voiced a PSA for the Nature Positive Initiative.