Former NFL quarterback Colin Kaepernick is starring in a new ad campaign for Nike. On Monday he shared an image on Twitter of a close-up of his face with the words: "Believe in something. Even if it means sacrificing everything." Nike's Twitter account later retweeted his post. According to reports, Nike has represented Kaepernick since 2011, and the brand has called Kaepernick "one of the most inspirational athletes of this generation who has leveraged the power of sport to help move the world forward."
This has sparked even more controversy as Kaepernick was the first in the NFL to kneel in protest against racism, and specifically police killings of black men. Some NFL fans and U.S. President Donald Trump, have called for NFL players who disrespect the American flag to be fired. Kaepernick hasn't been signed by any team since his protests began. He's since filed a collusion grievance against NFL owners.
Country singer John Rich (of Big & Rich) is urging a Nike boycott. He responded with a series of tweets blasting the decision. See his tweets below.