Well now, it looks like a North Texas jerky company is a finalist in HEB's "Quest for Texas Best" competitiion!
Cross Roads-based, "It's Jerky Y'all" is made with soybeans!!! WuT?! The meatless jerky is sold in three flavors: Black Pepper & Sea Salt, Prickly Pear Teriyaki and Prickly Pear Chipotle.
"It's Jerky, Y'all" was founded in 2018, and their products are sold online and at specialty shops and resorts throughout Texas.
The 20 finalists were chosen from a field of 824 entries from 136 cities and towns across the state. The finals will be held Aug. 7-8 in Houston. The top four winners will share $70,000 in prize money, but the grand prize winner also receives prime product placement on shelves in H-E-B stores all over Texas.
Good Luck to Cross Roads "It's Jerky Y'all"!!!