He's teamed up with Gibson for the new Alex Lifeson Epiphone Les Paul Standard Axcess electric guitar.
He says, "The introduction of the Epiphone Alex Lifeson Axcess model based on my Gibson Les Paul Axcess model has all the same attributes and characteristics that I desired so much when we originally designed it. The look, the sound, the playability and the utility -- it's all there for the player at any level. I'm very proud of this guitar."
And the price is a reasonable $900.