Knowing their March 20, 1969 marriage would be a huge press event, John Lennon and Yoko Ono decided to use the publicity to promote world peace. They spent their honeymoon in the presidential suite (Room 702) at the Amsterdam Hilton Hotel for a week between March 25 and 31, inviting the world's press into their hotel room every day between 9 a.m. and 9 p.m. After their nonconformist artistic expressions such as the nude cover of the Two Virgins album, the press were expecting them to be having sex, but instead the couple were just sitting in bed, wearing pajamas—in John's words "like angels"—talking about peace with signs over their bed reading "Hair Peace" and "Bed Peace". After seven days, they flew to Vienna, Austria, where they held a Bagism press conference.
During April 1969, John and Yoko sent acorns to the heads of state in various countries around the world in hopes that they would plant them as a symbol of peace. For eight months, the couple was not granted a single visit with any world leader. Their marriage ("You can get married in Gibraltar near Spain"), the first Bed-In ("Talking in our beds for a week"), the Vienna press conference ("Made a lightning trip to Vienna...The newspapers said..."), and the acorns ("Fifty acorns tied in a sack") were all mentioned in the song "The Ballad of John and Yoko". Due to John and Yoko's very public image, the Amsterdam Bed-In was greeted by fans, and received a great deal of press coverage. Following the event, when asked if he thought the Bed-In had been successful, John became rather frustrated. He insisted that the failure of the press to take the couple seriously was part of what he and Yoko wanted: "It's part of our policy not to be taken seriously. Our opposition, whoever they may be, in all manifest forms, don't know how to handle humor. And we are humorous."