It was 57 years ago today, November 9, 1967, Rolling Stone magazine published its first issue in San Francisco - 35 thousand copies - featuring John Lennon on the cover. Pawn Stars recently did an episode where a collector attempted to sell his copy. Click below to find out how much it sold for. It's been the cultural Bible of baby boomers for half a century. Four years ago, Rolling Stone magazine marked its 50th anniversary with an HBO documentary, a giant coffee-table book, and a retrospective at the Rock & Roll Hall of Fame in Cleveland. Editor and publisher Jann Wenner, who was a 21-year-old with no magazine experience when he launched Rolling Stone in 1967, talked with the TODAY Show about the magazine's impact, and how it came to represent the voice of the rock generation.