Guitar manufacturer Gibson have launched a trailer for Iommi: The Godfather Of Heavy Metal, an upcoming series of films celebrating the music and influence of Black Sabbath icon Tony Iommi.
"After the Summer of Love began to fade, an ominous new sound emerged from the smokestacks of Birmingham, England," say Gibson. "Tony Iommi was the architect of that sound – the man responsible for the genre-defining riffs of Black Sabbath and a sound that would take over the world.
"More than just a new style of music, heavy metal became a way of life – connecting millions through a spirit of rebellion, passion, and a relentless sound that refuses to fade."
Check out the full story here courtesy of Loudersound.