Majid Adin created an animated film around "Rocket Man."
Jack Whiteley and Laura Brownhill turned "Bennie and the Jets" into a futuristic talent show.
Max Weiland came up with a mini-movie set in Los Angeles for "Tiny Dancer."
The winning videos in a contest to make new clips for Elton John's "Tiny Dancer," "Rocket Man" and "Bennie and the Jets" have debuted on YouTube as well as the prestigious Cannes Film Festival in France.
Elton says he was "moved and amazed by these re-imaginings of our songs and pretty humbled by the process overall. The future of creativity is clearly collaborative, fusing art and technology and it’s been fantastic to open up our work to the next generation of creative talent."
The Cannes premiere included on-stage discussions with Elton and Bernie Taupin, and moderated by filmmaker Spike Lee, with all the winners in attendance.