Loudwire.com, the hard rock and heavy metal website, has gotten into the award show business with the first-ever Loudwire Music Awards and concert on October 24th at the Novo Theater at L.A. Live in Los Angeles.
Though the lineup won't be announced until next Wednesday, one person who will be honored is Black Sabbath founder and guitarist Tony Iommi. He'll receive the Courage Award, which recognizes both his musical output and his bravery in his battle with cancer.
After the inaugural ceremony, the award will be re-named the Iommi, not only because it will be presented to other deserving honorees, but because Iommi's hand provided the mold for the actual trophy.
Iommi says, "Of all the funny things that I've done in my life, this was another one. I was asked if I would do a mold of my hand so that they could make it into an award. I was very honored...to put my arm into this big bucket full of this colored gel. All was going fine until it set, and then I found that I couldn't get my arm back out! My hand started to cramp up, and I thought, ‘Oh no, what now?’ After a considerable amount of pulling and twisting, it eventually came out, and the cast looked amazing; so much detail. I'm really looking forward to seeing the finished award."
Voting will take place on the Loudwire site starting August 15th.
Tony Iommi will be honored at the inaugural Loudwire Music Awards on October 24th in Los Angeles.