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The Bo & Jim Show

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Tito's In a Can? Well, for Fun and Charity; Heck Yea!

  • Tito’s Handmade Vodka is introducing Tito’s in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive. 
  • Consumers are encouraged to fill the empty can with Tito’s and the mixers of their choice. Tito’s in a Can is available for $20 online or at Tito’s retail store in Austin, Texas, with all net proceeds going to the customer’s choice of nonprofit partner.
  • The effort spoofs the growth in hard seltzers and canned cocktails and is being promoted by a 30-second product launch video. The campaign was made in partnership with Arts & Letters Creative Co.

Click HERE for the Full Story...


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