Sammy Hagar is adding craft beer to his adult beverages portfolio.
He has launched Red Rocker Brewing Co. in Detroit, and the inaugural brew is a Mexican-style lager named Red Rocker Lager that will be unveiled on October 23rd at The Fillmore in Detroit featuring a performance by Sammy and The Circle.
He says, “Rock ‘n’ roll is at the heart of Red Rocker Brewing Co., and there’s no better place to brew our beer than in Detroit Rock City. We created Red Rocker Lager to not only honor the fans, but to also pay tribute to the soul of Detroit rock ‘n’ roll. Our head brewer Cameron Schubert and I worked together with Brew Detroit for months tasting, tweaking and reformulating our beer until we got it to be exactly what we’d envisioned. I can’t wait for beer lovers in Michigan and all around the world to try it.”
A nod to Hagar’s Cabo Wabo roots in Cabo San Lucas, Mexico, Red Rocker Lager is a golden, medium-bodied Mexican-style lager that is light, crisp and refreshing, with just a touch of sweetness.
It will be sold in four-packs of 16-ounce cans in liquor stores and bars throughout Michigan, and will also be available soon for shipping to select states through RedRockerBrewing.com.
Other beverages in Hagar's portfolio includes tequila, Mezquila -- the world’s first tequila/mezcal blend -- rum and sparkling rum canned cocktails.