If you're a fan of the series Mad Men then you probably remember this.
During the season-six episode "To Have and to Hold" Don Draper created ads for Heinz that had no ketchup bottles in sight, assuring the Heinz bigwigs there was no need to actually show the bottle because consumers would automatically picture it in their heads.
You also might remember in the episode the unimaginative suits passed on it.
Well, now the real life folks at Heinz are taking Don Draper up on his pitch, and you'll start to see billboard ads for "Pass The Heinz."
Talk about art imitating life, imitating art!