Who Do You Want To Win Or Do You Really Care!!!

MINNEAPOLIS - Even by Minnesota standards, Super Bowl Sunday will be shivering. The predicted kickoff temperature is just nine degrees.
 ok     linkedin     twitter                    The hefty $5 million price-tag for a 30-second commercial is hardly a deterrent when you have a stage as big as the Super Bowl. But not all brands — or rather commercials — are created equal.   Some ads are just funnier, crazier or more emotional than others, creating a buzz before they even hit the TV screens on the big game day.  Amobee tracked engagement around the digital content put out by brands around their Super Bowl commercials between January 1 and February 1, 2018, and compiled a list of the buzziest brands this Super Bowl.  Screen Shot 2018 02 02 at 3.03.06 PM Amobee   "The campaigns that have been most successful this Super Bowl season have the commonality of celebrity appearances," said Jonathan Cohen, Amobee's principal brand analyst. "From Pepsi offering a generational overview of some of their most famous pitchmen and women to Amazon having some of the biggest figures in pop culture step in when Alexa breaks, brands have found unique and clever ways to pack a remarkable amount of familiar faces into the space of a commercial."
Ted McKay

Ted McKay

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