Wake Up............do you want Jules or Nick Fury's voice??

Samuel L. Jackson and other celebrities will lend their voices to Amazon's Alexa devices in a new feature that will be available as a 99-cent upgrade.

If Sam's not your style other celebrities' voices will be added next year. The company has recently amped up its affiliations with A-listers in its marketing efforts for Alexa, including Super Bowl ads featuring the likes of Harrison Ford, Cardi B, and Anthony Hopkins.

Jackson "can tell you jokes, let you know if it's raining, set timers and alarms, play music and more — all with a bit of his own personality," according to the company's official blog post. The company plans two versions of his voice — "explicit and non-explicit."

photo by Jordan Strauss/AP/Invision

Ted McKay

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